The Raving Kitchens |
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| We have found that many shoppers shy away from purchasing foods simply because they don’t know how to serve or cook them… | ||
How they work... |
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| Our modern, gas/electric, mobile demonstration kitchens provide a focal point within your fresh food court, be it stationary, or roving, filling the air with the delicious aroma of fresh cooking whilst promoting and spruiking each retailer individually through customer education and direct sales. | ||
Roving kitchens... move from one fresh food retailer to the next according to a pre determined roster, spending between forty to sixty minutes at each store. They are an effective way of increasing customer awareness, location, pricing and flavours of new products, and are aimed at increasing ‘impulse sales’ whilst catering to each specialty fresh food retailer in a more personal manner. |
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| Central kitchens... are located in one central location within your food court, and are a great way to cross sell fresh food within your food court, creating new recipes for your customers to taste and then take home with them with our recipe cards*. Central kitchens can also be themed or used as part of regular weekly or monthly cooking shows for your customers to regularly return to. | ||
| Our fully equipped kitchens... rove from one fresh food retailer to the next, spending at least 20 minutes at each counter front. |  |
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| Whilst visiting each store... our “Raving Chef” will cook up a delicious meal idea utilizing sale stock as the focal point of the recipe. The tantalizing aroma will fill the Fresh Food Hall, provoking customer inquiry and opening the door for direct sales. | ||
| Whilst cooking... our "Raving Chef" will spruik about the great specials available today at the store, assisting customers to find items within the counter, and talking to customers about cooking hints and tips, and the nutritional value of fresh food in our diet. | ||
| Our duty is to sell as much of the sale item as possible during our visit to each Fresh Food Retailer. | ||
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Purpose... |
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